What Information Is Collected?
Personally Identifiable (PII) Consumer Data
PK4 Media does not collect any Personally Identifiable Information (PII) via our Technology.
Non-Personally Identifiable (Non-PII) Consumer Data
While visiting the web site of one of PK4 Media’s business customers, including advertisers and web publishers (referred to as “Business Customers”) PK4 Media may collect anonymous data. This anonymous data contains information such as a web user’s IP address, web pages which have been viewed by a web surfer, date and time, and responses by a web surfer to an advertisement delivered by us or a third party advertising technology vendor. PK4 Media or a third party advertising technology vendor, may use different types of technologies to collect this type of information, including cookies and pixels. None of the foregoing information (collectively referred to as "non-personally identifiable data"), by itself, or together, can by its nature be tracked to a specific individual's personally identifiable information. Cookies used for behavioral targeting will remain active for no longer than 30 days. Cookies used for the purposes of retargeting and non-behavioral targeting may be kept for up to a year.
How Is Such Information Used?
PK4 Media will use your non-personal information in order to better target advertisements and to improve our advertising systems and products.
Third Party Information Gathering
This privacy statement applies solely to information collected by PK4 Media. PK4 Media will not share any Non-PII data with any third parties.
We receive information about consumers from third parties to enable targeted advertising on our website or application and/or the websites or applications that we support. The collection and use of that data is governed by the privacy policy and legal terms of the data collector and the website or application using the data; it is not governed by PK4 Media, Inc.
Consumer Choice
Non-Personally Identifiable Consumer Data - Use of Cookies & Opting-Out
PK4 Media uses a proprietary ad-serving technology, including cookies and pixels, to deliver better, targeted marketing messages to individuals. These tools are used to collect anonymous data for the sole purpose of providing more relevant advertisements to that user. We believe that the use of such tools assists in providing a more meaningful web-surfing experience. If you would like to opt-out from having PK4 Media collect your Non-PII, please contact us at privacy@pk4media.com. We will process your request within a reasonable period of time after receipt, and provide instructions on deleting any historical cookies. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you will need to opt-out again.
Deleting your PII
Although we don’t collect PII via our Technology or our Business Partners, if you'd like us to update, correct, delete or deactivate any PII that you have provided to us on the Website, please send your request to us at privacy@pk4media.com and we will process your request within a reasonable period of time after receipt.
Security Precautions
PK4 Media makes significant efforts to maintain the security of its network and the data we collect. We use various technologies, including, in certain instances, encryption, to ensure the highest security standards. Any data that is stored on PK4 Media's servers is treated as confidential and is not generally available to the public. PK4 Media has an internal security policy with respect to the confidentiality of customer and other data, limiting access only to those employees who we reasonably believe need to know such information for the purpose of performing their jobs. Please keep in mind, however, that the Internet is not a 100% secure medium. Therefore, although we use reasonable efforts to protect information, the possibility of somebody defeating our security measures does exist.
If you have any questions about our security practices, please send an email to us at privacy@pk4media.com.
Additional Notices and Disclosures
Correspondence
If you contact us, we may keep a record of that correspondence and we may collect your email address solely for the purpose of responding to your inquiry. This information will never be shared with third parties or used for the purposes of Children's Privacy.
PK4 Media is very sensitive to the issue of children's privacy. PK4 Media’s websites, products, and services are neither developed for, nor directed at, children. If you believe your child has provided PK4 Media with personally identifiable data, or registered at one of PK4 Media’s websites, and you would like to have the data removed, please contact us at privacy@pk4media.com.
Sale of Assets
In the event that another company acquires all or substantially all of the assets related to the business, we reserve the right to include any or all stored personal information among the assets transferred to the acquiring company.
Changes to Privacy Policy
The issue of privacy is an evolving one. PK4 Media is committed to the consistent monitoring and examination of its privacy practices and may, from time to time, institute changes to its Privacy Policy. In the event that any changes are made to the company's privacy practices, we will post a clear and conspicuous notice of these changes on the Website and in this Privacy Policy. This Privacy Policy was last revised on December 15, 2009.
Questions and Comments
Questions and comments about your privacy policy should be directed to privacy@pk4media.com or mailed to:
PK4 Media
Attn: Privacy
2250 East Maple Avenue
El Segundo, CA 90245