Back in 2009, I was about to quit my job to launch PK4 Media and like most entrepreneurs I sought advice. I grew up in Silicon Valley and was fortuitous enough to chat with several high-profile pioneers in the technology industry who told me about the 80/20 rule.
The Pareto Principle suggests that 20% of my efforts would produce 80% of my results and I must remain focused on high ROI activities and avoid distractions.
This was very sound advice that helped PK4 Media become the advertising industry’s first omni-channel media company. As we approach our 10-year anniversary – including three acquisitions – aspiring entrepreneurs now seek my advice, which, aside from making me feel old, I am humbled to give.Read More