“Digital is more effective because it’s trackable. We’re able to see in real time if users are engaging with the brand. We know exactly what that’s worth and we can make actual decisions on it, so there are many benefits to having that digital video component.” —Tom Alexander, PK4 Media
Original Productions, the producer of "Deadliest Catch" and "Jay Leno’s Garage," is rolling out the new series "Bushcraft Build-Off" on Discovery Channel on Nov. 14. To build awareness, the company is partnering with PK4 Media on a digital advertising campaign, per a press release made available to Marketing Dive.
As part of the multichannel campaign, one format is an interactive branded “skip this ad” solution using PK4’s TruEngage technology. Browsers see a lean-to in the woods and have the option to drag branches over to it to make a roof and skip the rest of the ad. Once the branches have been moved, the ad skips to a screen telling viewers when and where the show airs and then disappears.
The omni-channel campaign will target reality show viewers using PK4's audience segments.
NEW YORK, Oct. 31, 2017 /PRNewswire/ -- American Media, Inc. (AMI) today announced that it is partnering with PK4 Media (PK4) in an industry-first collaboration to create custom content solutions for marketers. The collaboration combines the talents of AMI's Branded Content Studio with PK4's proprietary omni-channel platform, to deliver new content solutions designed to engage consumers with clients' products, brands and services.
Tesla and SpaceX CEO Elon Musk summed it up best when he said, "If humans are to survive, we must merge with machines." What I am about to say may be seen by some of my contemporaries as sacrilegious. But advertisers need to spend less of their budget on programmatic as we know it. This is not a war on programmatic. It is a necessary and nuanced evolution to avoid certain pitfalls.
Today, we'll focus on the omnichannel approach, which—when done well—creates a multifaceted yet seamless customer experience across the different channels that a customer might use to engage with a brand.
Completion rate is often considered the reigning king of success metrics for video content, but it’s not always the only—or best—way to measure campaign effectiveness. Tom Alexander, founder and CEO of video advertising platform PK4 Media, spoke with eMarketer’s Sean Creamer about why the best metric for measuring success depends on the channel.
Issues such as technology, globalization and diversity are on the minds of many American workers, but they represent opportunities for growth and success. This article explains why America's best days still lie ahead
Digital marketing has been a game-changer with marketing attribution and judging success rates. Now PK4 Media is working to bridge that digital verification with tangible results from marketing in the physical world.
PK4’s founder and CEO, Tom Alexander, discussed the company’s progress, process, and prospects with Open Mobile Media’s Robert Gray.
As the CMO role has changed from brand ambassador to revenue generator, the ability to show ROI on digital advertising campaigns has become critical. In a rapidly changing landscape, brand lift has become a reliable and important measuring tool, as it relies on human feedback and avoids fraud.
Advertisers are spending billions of dollars on ad campaigns that human eyes never see, and understandably, they’re not too happy about it. Google is issuing platform fee refunds after discovering that the advertising tool DoubleClick Bid Manager had placed campaigns by hundreds of its marketers and ad agency partners on websites with fake traffic.
It’s called ad fraud, and according to PK4 Media CEO and Co-Founder Tom Alexander, it’s a way bigger problem than people realize. PK4 Media is an omni-channel private marketplace (PMP) company serving ads across desktop, mobile, in-mall, in-theater, and VOD channels, among others.
President Ronald Reagan once famously said about the Soviet Union, “Trust but verify.” While digital advertising is not as much of an existential threat as the Cold War was, the principle of verification very much applies.
Since bots don’t buy products or services, brands looking to increase revenue through digital advertising campaigns must demand transparency and understand how campaigns are measured.
For the first-time, brands can target consumers locally with digital advertising campaigns based on 12 weather conditions in real-time, it was announced today by 15-time award-winning PK4 Media. This marks the first-ever omni-channel weather targeting solution and it adds to PK4 Media’s robust ability to serve display and video ads across eight channels: Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater and Digital-Out-Of-Home.
Whether you live an environmentally-conscious green lifestyle or just like green in your pocket, there are myriad of reasons why business leaders must act swiftly in support of the Paris Climate Accord.
Recently, the U.S. Conference of Mayors became the latest political group to pledge support for the Accord independent of the federal government. American big businesses have also come out in full force. Apple, Google, HP, JP Morgan and many other large companies took out full page ads in the New York times and Wall Street Journal urging the president to reconsider withdrawal from the Accord for business reasons that included strengthening competitiveness, creating job growth and reducing risks that come with an unstable and erratic climate.
Fresh off his fifth NBA Finals loss, LeBron James is still by far the best player in the NBA today, but Michael Jordan is widely considered the best player of all-time. This distinction is not only because Jordan has more titles, it is the way in which he won them and it correlates to an entrepreneur’s decision on whether to self-fund or seek outside investment.
It has become a bit cliché, but back when The Social Network came out in 2010, Justin Timberlake delivered my favorite movie line of all-time, “A million dollars isn’t cool, you know what’s cool…A billion dollars.”
That line hit home because one year earlier, in 2009, I quit my job and launched a start-up called PK4 Media. I saw flaws in the digital advertising industry and saw a big opportunity.
Having founded advertising’s first omnichannel media company, I’ve seen how the industry has changed — and influenced change. Long gone are the days when marketing meant purchasing a few television spots and magazine ads. As new forms of media emerged over the years, brands created departments around them: print, radio, TV, social media, and so on. But these media silos are now woefully out of date.
“Interactive video ads capture the viewer’s attention, are more memorable, and allow real-time targeting of marketing efforts toward the devices and media that drive maximum engagement. The interactive and instantly adjustable nature of engagement-based advertising has proven to increase purchase intent by more than 450%”
The digital marketing world is all about trends — what next big tech milestone or social change will influence the way digital advertisers reach their audiences.
But there’s one trend we’re glossing over. To be fair, it’s not really a trend at all. It’s more of a mainstay, and it’s one of the most important elements to digital marketing success: the marketer-publisher relationship.