Tesla and SpaceX CEO Elon Musk said it best: “If humans are to survive, we must merge with machines.”

As a long-time CEO in the rapidly evolving digital advertising community, what I am about to say may be seen as sacrilegious by some of my contemporaries: Advertisers need to spend less budget on programmatic.

This is not a war on programmatic, it is a necessary and nuanced evolution to avoid certain pitfalls.

Tesla and SpaceX CEO Elon Musk summed it up best when he said, "If humans are to survive, we must merge with machines." What I am about to say may be seen by some of my contemporaries as sacrilegious. But advertisers need to spend less of their budget on programmatic as we know it. This is not a war on programmatic. It is a necessary and nuanced evolution to avoid certain pitfalls. 

Completion rate is often considered the reigning king of success metrics for video content, but it’s not always the only—or best—way to measure campaign effectiveness. Tom Alexander, founder and CEO of video advertising platform PK4 Media, spoke with eMarketer’s Sean Creamer about why the best metric for measuring success depends on the channel.

Issues such as technology, globalization and diversity are on the minds of many American workers, but they represent opportunities for growth and success. This article explains why America's best days still lie ahead

As the CMO role has changed from brand ambassador to revenue generator, the ability to show ROI on digital advertising campaigns has become critical. In a rapidly changing landscape, brand lift has become a reliable and important measuring tool, as it relies on human feedback and avoids fraud.

President Ronald Reagan once famously said about the Soviet Union, “Trust but verify.” While digital advertising is not as much of an existential threat as the Cold War was, the principle of verification very much applies.

Since bots don’t buy products or services, brands looking to increase revenue through digital advertising campaigns must demand transparency and understand how campaigns are measured.

Whether you live an environmentally-conscious green lifestyle or just like green in your pocket, there are myriad of reasons why business leaders must act swiftly in support of the Paris Climate Accord.

Recently, the U.S. Conference of Mayors became the latest political group to pledge support for the Accord independent of the federal government. American big businesses have also come out in full force. Apple, Google, HP, JP Morgan and many other large companies took out full page ads in the New York times and Wall Street Journal urging the president to reconsider withdrawal from the Accord for business reasons that included strengthening competitiveness, creating job growth and reducing risks that come with an unstable and erratic climate.

Fresh off his fifth NBA Finals loss, LeBron James is still by far the best player in the NBA today, but Michael Jordan is widely considered the best player of all-time. This distinction is not only because Jordan has more titles, it is the way in which he won them and it correlates to an entrepreneur’s decision on whether to self-fund or seek outside investment.   

It has become a bit cliché, but back when The Social Network came out in 2010, Justin Timberlake delivered my favorite movie line of all-time, “A million dollars isn’t cool, you know what’s cool…A billion dollars.”

That line hit home because one year earlier, in 2009, I quit my job and launched a start-up called PK4 Media. I saw flaws in the digital advertising industry and saw a big opportunity.

Having founded advertising’s first omnichannel media company, I’ve seen how the industry has changed — and influenced change. Long gone are the days when marketing meant purchasing a few television spots and magazine ads. As new forms of media emerged over the years, brands created departments around them: print, radio, TV, social media, and so on. But these media silos are now woefully out of date.