Digital Marketing: 5 Ways to Build Stronger Relationships with Publishers

Digital Marketing: 5 Ways to Build Stronger Relationships with Publishers

The digital marketing world is all about trends — what next big tech milestone or social change will influence the way digital advertisers reach their audiences.

But there’s one trend we’re glossing over. To be fair, it’s not really a trend at all. It’s more of a mainstay, and it’s one of the most important elements to digital marketing success: the marketer-publisher relationship.

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This LA Startup Changes How Customers View Your Brand

This LA Startup Changes How Customers View Your Brand

While there are a lot of companies that claim they can connect you with your target audience, there is one company that has the numbers to back up this claim. With a 93% client retention rate, .36% average click-through rate which is four-times the industry average, 150% higher brand lift compared to our competitors measured by Nielsen, PK4 Media means business. With big name partners such as Lexus, 20th Century Fox and NYU, PK4 Media is living up to the myriad of awards they have received as one of the fastest growing companies in the LA Startup ecosystem.

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Think You Know the Meaning of 'FOMO'? For Some Companies, It's 'Fear of Millennials in the Office.'

Think You Know the Meaning of 'FOMO'? For Some Companies, It's 'Fear of Millennials in the Office.'

Tom Alexander, CEO of PK4 Media– listed as one of America’s fastest-growing companies -- recently said, “During an interview, we asked this question and one millennial candidate explained how for weeks, she was unable to get time with her boss to pitch a ground-breaking idea. She overheard that the boss was coming into the office on Saturday, so she showed up bright and early. The boss was so impressed that she ended up using the idea; it boosted profits; and their working relationship improved ten-fold from that point forward.”

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4 Ways to Enhance Video Advertising

4 Ways to Enhance Video Advertising

Video is one of the fastest-growing ad formats, as it encourages users to engage with a brand and helps them to understand its value proposition. According to a 2016 eMarketer survey, digital video ad spend is expected to tripled from $9.9 billion today to $28 billion by 2020. 

Video is a highly successful medium for reaching consumers; however, the 20% boost in overall Internet-based ad revenue between 2014 and 2015 saw a corresponding increase of only 5% increase in desktop display ads. Most of that growth can be attributed to mobile ads, per Adweek.

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Start Using the Tool You’ve Ignored: Brand Lift

Start Using the Tool You’ve Ignored: Brand Lift

The biggest brands in the world represent more than just companies. Brands like Coca-Cola, Ford, and Apple have earned their reputations by embodying a lifestyle, transcending the logo on their products to become part of consumers’ identities.

Of course, it takes more than one successful commercial campaign to achieve that kind of loyalty, especially in an era when consumers are constantly receiving content from a variety of sources. That’s why brands are tapping into omnichannel marketing — it’s an approach as multifaceted as their environment.

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Removing Rivalries: How to Work With Traditional Advertisers

Removing Rivalries: How to Work With Traditional Advertisers

The alleged animosity between traditional advertisers and digital marketers has become almost legendary. We hear blow-by-blow reports of what appears to be intense opposition, each side fiercely clinging to their fundamental elements in death grips. It’s wonderfully heady stuff, but the ongoing nature of this battle may be more fiction than fact. As marketing becomes more integrated, the challenges that once separated these would-be rivals are bringing them closer together.

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Employee Benefits: Long-Term Beats Short-Term

Employee Benefits: Long-Term Beats Short-Term

Does it feel like your workplace has a revolving door of new hires? Someone comes in, someone else leaves…you need Dramamine to counteract the dizziness.

Of course, turnover is expected, especially in industries like advertising. But that doesn’t mean we should chalk up attrition to circumstance. Most companies focus on wooing and keeping workers by promoting a robust corporate culture, but that’s a short-term solution. Employers who want to slow workplace erosion need to invest in meaningful benefits with long-game implications.

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PK4 Media Acquires Leading Engagement-Based Video Asset, TruEngage

PK4 Media’s omni-channel technology empowers brands to reach relevant users through all digital screens.

Los Angeles, CA – March, 6 2017 – PK4 Media, the advertising industry’s premiere Omni-Channel Media Company, today announced the company has officially acquired leading engagement-based video platform, TruEngage, from Are You a Human. By implementing their current offerings with TruEngage’s engagement technology, PK4 Media will continue to generate substantial success for clients, while raising the industry standard.

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What is Ad Tech and Why Should Agencies Care?

What is Ad Tech and Why Should Agencies Care?

Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different.

This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. In the era of big data, they've recognized having ad tech company relationships makes them more powerful and attractive to clients.

The age of social media has forced agencies to investigate innovative ways to interact with relevant users, rather than relying on typical broadcast or digital media buys. And the advantages for agencies investing in ad tech are plentiful: 74% of marketers want to work with ad agencies who know how to make use of ad tech.

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How to Keep Bots Away From Your Digital Advertising Revenue

How to Keep Bots Away From Your Digital Advertising Revenue

Since bots and other deceptive programs were developed, they’ve primarily existed to defraud financial institutions or retailers. The bots would pretend to be real, generate fake ad impressions, and then steal money — digital media was merely collateral damage.

But in 2016, the Methbot attack targeted digital media specifically.

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For a person that has a computer, an Internet connection, and a strong desire to start their own business, what are some prime opportunities to explore in 2017?

An easy entry point for a new business that has come up recently — thanks to advances in social media, the internet, mobile devices, and connectivity — is the shared economy. Finding ways to monetize existing assets, like Uber, Postmates, Airbnb, etc.
– Tom Alexander, Founder and CEO,  PK4 Media

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The Top 2 Things You Need for a Successful Omnichannel Strategy

The Top 2 Things You Need for a Successful Omnichannel Strategy

Marketing is in the midst of a digital revolution: Traditional advertising continually has to share the stage with newer strategies like omnichannel and fractionalized video content on social media. Determining the strategy that works best for you means reevaluating the demands of your industry and analyzing how your consumers view your media.

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How I Started My Company Without Minority-Based Funding

How I Started My Company Without Minority-Based Funding

Sixteen percent of minority-owned businesses have reported being negatively affected by a lack of access to startup capital, compared with only 10 percent of non-minority business owners.

To combat this, there are plenty of ways for minority entrepreneurs to gain minority-based funding, including special governmental classifications for minority-owned businesses and minority-based grants and loans from the government, venture capitalists, and various other organizations.

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Breaking Industry Habits: Challenging, but not Impossible

Breaking Industry Habits: Challenging, but not Impossible

Habits are tough to break. And when you’re in a well-established industry, processes often become habitual, and people fall down the “but we’ve always done it this way” hole.

But that doesn’t mean a thriving industry is immune to disruption. It shouldn’t come as too much of a surprise that people who have spent lots of time in a particular industry are typically in the best position to spot holes in the market.

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How omnichannel marketing makes siloed advertising channels a thing of the past

How omnichannel marketing makes siloed advertising channels a thing of the past

The modern marketer’s greatest challenge is using emerging media to lift metrics across multiple platforms. For every opportunity presented by new media channels, marketers must overcome internal resistance and logistical challenges to transition away from traditional platforms.

Digital media constitutes one of the fastest-growing segments of advertising, making it a must for any campaign. Brands must aim to integrate desktop, mobile, tablets, and even television — not to mention leverage technologies that will cross-perform seamlessly for end users.

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Omnichannel Marketing: The Solution as Diverse as Consumers’ Habits

Omnichannel Marketing: The Solution as Diverse as Consumers’ Habits

Omnichannel marketing presents consumers with one clear, unified message across all platforms. Whether your client’s target consumer is on her phone, her laptop, or her couch with the TV in front of her, an omnichannel campaign will reach her. The idea is that each platform provides lift to the others, increasing user engagement, brand awareness and, of course, sales.

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