Producers of Deadliest Catch and Jay Leno's Garage to Leverage PK4's TruEngage Technology to Target Reality Show Viewers and Drive Tune-in for Premiere
Original Productions, winner of multiple Emmy-awards for unscripted shows such as Deadliest Catch and Jay Leno's Garage, has tapped 16-time award-winning PK4 Media to be the digital advertising partner for the launch of their new, highly anticipated Bushcrafting series premiering on Discovery Channel Nov. 14 at 10:00 p.m. ET.
Original Productions selected PK4 to conduct an Omni-Channel campaign that will target reality show viewers through PK4's audience segments and within their premium publisher reach.
As part of the campaign, PK4's proprietary TruEngage technology -- the first interactive branded "skip this ad" solution -- will be customized to drive tune-in and engage users.
In keeping with the show's theme -- where elite builders must survive using only natural materials in their proximity -- the video ad campaign will allow users to skip the advertisement by building a shelter with one click of the mouse to reveal the tune-in information. Users either view the spot in its entirety or skip it, but not before engaging and retaining tune-in information.
Click this link to demo the spot: http://s3.us-west-2.amazonaws.com/assets.xpsads.com/truengage/demos/discovery/bushcraft-build/index.html
"The Original Productions team has been working hard on Bushcraft Build-Off," said Eric Rey, Executive in Charge, Production at Original Productions. "We wanted to take a more active role in generating awareness for this new series. Working with PK4 Media gives us access to our extremely targeted audience to drive true engagement. PK4 has proven their model within the entertainment vertical, providing brand recall and ensuring online users convert to broadcast viewers."
"Driving broadcast tune-in interest for a new show can be difficult, especially in this era of digitized media distribution," said PK4 Media CEO Tom Alexander. "As Original Productions' media agency partner, we have developed a more customized campaign strategy that incorporates unique creative executions, layered with premium inventory, and precise audience data. This is the best way to ensure viewers take notice of the incredible survival strategies in Bushcraft Build-Off."
About Original Productions
Original Productions is a company where exploration meets innovation. We dare to bring you captivating and engaging content from worlds and walks of life that you may otherwise never experience (Discovery's Deadliest Catch, History's Axmen). We're a company that loves adventure and real-life American stories. We still have our heart in concepts that move through the core of America (CNBC's Jay Leno's Garage, A&E's Storage Wars) but our business and our content is always evolving (Netflix's The Confession Tapes, Spike's 1000 Ways to Die). With us, you get a company where past meets future. We strive to keep our tried-and-true programming as fresh and compelling as ever while moving into a future of new content.
About PK4 Media
The advertising industry's first Omni-Channel PMP Company serves video and display ads across an unprecedented eight digital channels: Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater and Digital-Out-Of-Home. Founded in Los Angeles in 2009 by CEO Tom Alexander, clients include: Activision, Amazon, Bacardi, Esurance, Ford, Honda, KitchenAid, Lionsgate, Microsoft and Procter & Gamble. PK4 Media has won 16 awards: C-Suite Quarterly's NextGen 10, Innovation & Technology, Ernst & Young Entrepreneur of the Year Semifinalist, LA Business Journal's Best Places to Work, Deloitte's Technology Fast 500 Winner, 2-Time Forbes Most Promising Company, 3-Time Inc 500|5000 Award Winner, 3-Time LA Business Journal Fastest Growing Minority-Owned Company and 3-Time LA Business Journal Fastest Growing Company.