Master Service Agreement
PK4 Media, Inc. (“PK4 Media”), and Publisher, enter into this Master Service Agreement (“Agreement”) to establish the terms and conditions by which Publisher may enter the PK4 Media Network (the “Network”) and market advertisements on behalf of PK4 Media Customers (“Advertisers” or “Customers”). PK4 Media and Publisher agree as follows:
1. PK4 Media Network
(a) Membership. Membership in the Network is subject to prior approval by PK4 Media. PK4 Media reserves the right to refuse service to any new or existing Publisher for any reason, in its sole discretion. Approval of membership in the Network is limited only to the domains and/or specific root URLs for which Publisher has applied for approval by PK4 Media. PK4 Media reserves the right, in its sole discretion and without liability, to reject, omit or exclude any Publisher or Website for any reason at any time with or without notice to the Publisher and regardless of whether such Publisher or Website was previously accepted. Without limiting the foregoing, PK4 Media reserves the right to require a potential or existing Publisher to submit detailed descriptions or explanations of the Publisher’s Website(s) or application(s) functionality and back-end technology through a questionnaire or survey. Refusal to participate or answers deemed unsatisfactory constitutes grounds for non-acceptance or termination from the Network. This Agreement is voidable by PK4 Media immediately if Publisher fails to disclose, conceals or misrepresents itself in any way. Unless otherwise advised due to technological issues by PK4 Media, any person, Publisher, or affiliated group may have only one account; however, each account may include multiple Websites/domains. In the event Publisher signs up more than one Website/domain, and the Website/domain has been approved by PK4 Media, that Website/domain and each and every additional Website/domain is obligated and bound by these same terms and conditions. In any event, PK4 Media reserves the right to reject or approve any additional Website(s), and is under no obligation to accept any Website(s), even if the additional Website(s) is the property of an already approved Publisher. All activity for a given account will be consolidated into one report.
(b) Services. Publisher understands and agrees that from time to time the PK4 Media services hereunder may be inaccessible, unavailable or inoperable for any reason, including, without limitation: (i) equipment malfunctions; (ii) periodic maintenance procedures or repairs which PK4 Media may undertake from time to time; or (iii) causes beyond the control of PK4 Media or which are not reasonably foreseeable by PK4 Media, including, without limitation, interruption or failure of telecommunication or digital transmission links, hostile network attacks, the unavailability, operation, or inaccessibility of Websites or interfaces, network congestion or other failures. While PK4 Media will attempt to provide the services on a continuous basis, Publisher acknowledges and agrees that PK4 Media has no control over the availability of the services on a continuous or uninterrupted basis. Publisher also understands and agrees that PK4 Media is not responsible for the functionality of any third-party Website or interface. Terms of this Agreement are subject to PK4 Media hardware, software, and bandwidth traffic limitations. Failure to deliver because of technical difficulties does not represent a failure to meet the obligations of this Agreement. PK4 Media reserves the right to discontinue offering any of the PK4 Media systems and/or PK4 Media Websites at any time. Except as otherwise specified by PK4 Media, Publisher agrees that it will direct all communications relating to any PK4 Media Website or its participation therein directly to PK4 Media and not to any other entity.
2. Website Content and Prohibited Conduct
(a) Prohibited Websites. PK4 Media Code and Network IP shall not be used on Websites that contain forums, discussion boards, chat rooms, or any content area that is open to public updates without regulation.
(b) Pre-approval Required. Any of Publisher’s Websites that relate to or have any characteristic of the following shall only be approved on a case by case basis: (i) excessive ads, app – quest/test, user generated content (blogs, etc.), (ii) foreign sites, (iii) controversial issues, religion, sexual orientation and/or edgy humor, (iv) wrestling, (v) anime, (vi) gaming fan, (vii) old content, and/or (viii) poor quality design and functionality.
(c) Prohibited Conduct. PK4 Media does not accept Websites that produce, relate to or have characteristics of Prohibited Conduct. “Prohibited Conduct” is defined as:
(i). Ad Placement & Tracking. Publisher shall not: (1) Place Creatives or Advertisements in emails; (2) Place Creatives or Ads below the fold, as defined by the IAB; (3) Place more than the three (3) Creatives on any page; (4) Intentionally place Creatives on blank web pages or on web pages with no content; (5) Stack Creatives (e.g. place on top of one another so that more than two (2) ads are next to each other); (6) Place Creatives on non-approved Websites or web pages, or in such a fashion that may be deceptive to the User; (7) Incentivize offers or create the appearance to incentivize offers; (8) Place statements near the Ads requesting that Users “click” on the Ad (i.e., “Please click here”) or “visit” the sponsor (i.e., “Please visit our sponsor”); (9) Place misleading statements near the Ad (i.e., “You will win $5,000.”); (10) Redirect traffic to a Website other than that listed by the particular Advertiser; (11) Ask Users to take advantage of other Ads or offers other than those listed by the particular Advertiser; (12) Serve Creatives, or drive traffic to such Creatives, using any downloadable applications without the prior written approval of PK4 Media, which, if provided, is subject in each case to the following condition: Creatives delivered in approved downloadable applications may only be shown once per User session when the application is active, enabled and clearly recognizable by the end User as being active and enabled. Serving Creatives at any time when the downloaded application is not active is strictly prohibited and grounds for immediate termination without pay; (13) Use invisible methods to generate impressions, clicks, or transactions that are not initiated by the affirmative action of the end-user; (14) Attempt in any way to alter, modify, eliminate, conceal, or otherwise render inoperable or ineffective the Website tags, source codes, links, pixels, modules or other data provided by or obtained from PK4 Media that allows PK4 Media to measure ad performance and provide its service; (15) Deliver in-page ad code via pop-ups/unders; (16) Place ad code on non-approved sites; (17) Deliver impressions that fall outside of approved Geo-Targets.
(ii). Websites. Publisher shall not place any Creative, Ads or Network IP on Websites that contain, promote, reference or have links to: (1) profanity, sexually explicit materials, hate material, promote violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation, age, or family status, or any other materials deemed unsuitable or harmful to the reputation of PK4 Media; (2) software piracy (including but not limited to warez, cracking, etc.), hacking, phreaking, emulators, ROM’s, or illegal MP3 activity; (3) illegal activities, deceptive practices or violations of the intellectual property or privacy rights of others; (4) personal web pages, non-English language pages, or free hosted pages (i.e. Geocities, Xoom, Tripod, Talk City, etc.); (5) Websites under construction, hosted by a free service, personal home pages, or that do not own the domain they are under; (6) charity clicks/donations, paid to surf, personal Websites, Website applicants who are not the owner of or employed by the applying Website, ActiveX downloads, no content (link site), all affiliate links, or incentivized traffic; (7) Promote activities generally understood as Internet abuse, including but not limited to, the sending of unsolicited bulk electronic mail or the use of Spyware. For purposes hereof, “Spyware” shall mean computer programs or tools that (i) alter a computer User’s browser or other settings or use an ActiveX control or similar device to download ad supporting software without providing fair notice to and obtaining affirmative consent; (ii) prevent a computer User’s reasonable efforts to block the installation of or disable or remove unwanted software; (iii) remove or disable any security, anti-spyware or anti-virus technology on a User’s computer; (iv) send email through a User’s computer without prior authorization; (v) open multiple, sequential, stand-alone advertisements in the consumer’s Internet browser which cannot be closed without closing the Internet browser or shutting down the computer or (vi) other similar activities that are prohibited by applicable law.
(iii). Search & Miscellaneous. Publisher shall not: (1) Violate guidelines of any search engines being utilized; (2) Engage in search engine spam, doorway pages, cloaking, etc.; (3) Bid on any trademarked name or terms in any pay-per-click (“PPC”)/”keyword”/”adword”/campaign; (4) Conduct search Ads falsely suggesting a link between PK4 Media and a third-party or otherwise infringing on a third-party’s intellectual property rights; (5) Engage in any advertising via facsimile or telemarketing; (6) Engage in any misleading or deceptive conduct.
3. Ad Content and Placement
(a) Compliance with Industry Standards. Publisher agrees to undertake and complete the services as specified by the PK4 Media Network, including all Ad placement restrictions or channels specified, in accordance with the highest industry standards. Publisher shall position the Ads in such a manner to assure that they are fully and clearly viewable above the fold, as defined by the IAB, to consumers and displayed in a similar manner as other merchants included in the Website. Publishers will be held to the same viewability, non-human traffic, and Advertiser specific standards as imposed on PK4 Media.
(b) No Modifications to Creative, Code or Network IP. Except as permitted under this Agreement, Publisher may not alter, copy, modify, take, sell, re-use, or divulge in any manner any Creative, Network IP or computer code provided by PK4 Media without PK4 Media’s prior written consent. Publisher may not copy PK4 Media’s Ads and display them from Publisher’s Website directly; redirect traffic to a Website other than that listed by PK4 Media or the Advertiser; or ask Users to take advantage of other Ads or offers other than those listed by PK4 Media or Advertiser. Any PK4 Media content which is copied, changed or altered without prior written consent will result in non-payment for the campaign and may result in termination. Any approved modifications to PK4 Media Code or Network IP shall be owned solely by PK4 Media.
(c) Requirements. Skyscrapers or wide skyscrapers and half page formats cannot be placed on the same page. Publisher will not place Ads in emails, on blank pages, on pages with no content, on top of one another, on non-approved Websites, or in such a fashion that may be deceptive to the User. Website Ads (Banners, Leaderboards, Skyscrapers, Wide Skyscrapers, Rectangles, Medium Rectangles, Half Pages, and In-stream Ads) may not be placed on forums, chat rooms, and other entities for which Publisher does not have complete control and/or ownership. In-stream ads must be associated with video, audio, or flash entertainment. In-stream video ads may not be implemented in a standalone manner or with generic placeholder files. We reserve the right to restrict in-stream video ad placement. Publisher agrees to use the PK4 Media Code provided by PK4 Media for displaying an Ad not more than ONCE per page view.
(d) Default Ads. Publisher acknowledges and agrees that PK4 Media may not be able to fill 100% of advertising requests sent to its servers with paying Ads. PK4 Media provides free Publisher-defined default redirects expressly for this reason. Publisher-defined default Ads must adhere to the content guidelines outlined for all PK4 Media Advertisers (no adult content, etc.) Publishers found using default Ads that violate the content restrictions of this Agreement will be removed from the Network. If Publisher chooses not to specify a default redirect, PK4 Media will display so-called ‘house’ and/or ‘AdCouncil’ ads on Publisher’s Website when paid advertising is unavailable. PK4 Media may also display so-called ‘house’ and/or ‘AdCouncil’ ads on Publisher’s Websites when technical difficulties require it. So-called ‘house’ and ‘AdCouncil’ ads are not paid advertising. Under no circumstances does PK4 Media guarantee to provide any percent fill of paid advertising to a Website.
4. Network Quality
PK4 Media will not tolerate or accept any activities it deems harmful or potentially damaging to its reputation and/or business, or that of its customers and/or clients including but not limited to the activities stated in this Agreement. PK4 Media employs individuals for the express purpose of monitoring the Publishers’ Websites within PK4 Media’s network to ensure that our customers and clients are receiving the highest quality campaigns. PK4 Media has also developed an advanced anti-fraud system and regularly audits Publisher’s traffic. Publishers that commit fraudulent activities, including false clicks, false impressions, and incentivized clicks, will have their accounts permanently removed from the Network and may not be compensated for fraudulent traffic. PK4 Media has several fraud mechanisms, including 3rd party monitoring and reporting, at its disposal that will detect most forms within a few days of the initial activity. All Creatives must be served from a PK4 Media server or serving location, or through a PK4 Media approved 3rd-party-hosted server. Stored images that are loaded from a different location will not count towards any statistic or payment.
5. Proprietary Rights
(a) Licenses. At the agreed upon pay-out price and provided that Publisher complies with all provisions of this Agreement, PK4 Media hereby grants to Publisher a nonexclusive, limited, revocable license to use, execute, and display the Creative of PK4 Media Advertisers solely for purposes of performing its other obligations hereunder. Except for the limited license expressly granted in this Section, nothing in this Agreement shall be construed as PK4 Media granting Publisher any right, title or interest in Network IP. Publisher acknowledges and agrees that PK4 Media and/or Advertiser owns all right, title and interest in and to the Network IP and all related intellectual and proprietary rights of any kind anywhere in the world. Publisher’s use of the Network IP or the results created thereby, or disseminating or distributing any of this information except as expressly permitted by this Agreement is strictly forbidden and will result in the termination of this limited license and may result in Publisher being held liable under applicable law.
(b) Intellectual Property Ownership. Subject to the limited licenses granted to PK4 Media and Publisher hereunder, each party shall own and shall retain all right, title and interest in its trade names, logos, trademarks, service marks, trade dress, Internet domain names, copyrights, patents, trade secrets, knowhow and proprietary technology, including, without limitation, those trade names, logos, trademarks, service marks, trade dress, copyrights, patents, testimonials, endorsements, know how, trade secrets and proprietary technology currently used or which may be developed and/or used by it in the future (“Intellectual Property”). Except as provided in this Agreement, neither party may distribute, sell, reproduce, publish, display, perform, prepare derivative works or otherwise use any of the Intellectual Property of the other party without the express prior written consent of such party.
(c) Data Ownership. Publisher understands that all data, including, but not limited to, personally identifiable information provided by Users in response to an Ad and/or any or all reports, results, and/or information created, compiled, analyzed and/or derived by PK4 Media from such data is the sole and exclusive property of Advertiser and/or PK4 Media and is considered Confidential Information pursuant to this Agreement. PK4 Media and/or its Advertisers, in their sole discretion, shall have the right to market and re-market the User(s) and or data without further obligation to Publisher. Publisher shall not make any use of, copy, make derivative works from, sell, transfer, lease, assign, redistribute, disclose, disseminate, or otherwise make available in any manner, such information, or any portion thereof, to any third-party. Unless otherwise agreed to in writing by the parties, any other use of such information is strictly prohibited.
6. Representations and Warranties
(a) Publisher Responsibility. The parties hereby acknowledge that Publisher is solely responsible for the method of dissemination of the campaigns, and that PK4 Media will not have any control over the method of dissemination and is relying entirely on these warranties made by Publisher.
(c) Mutual Warranties. Each party represents and warrants to the other that (i) it has the full right, power, legal capacity, and authority to enter into, deliver and fully perform under this Agreement; (ii) neither the execution, delivery, nor performance of this Agreement will result in a violation or breach of any contract, agreement, order, judgment, decree, rule, regulation or law to which such party is bound; and (iii) such party acknowledges that the other party makes no representations, warranties, or agreements related to the subject matter hereof that are not expressly provided for in the Agreement.
(a) Obligations. Internet consumer privacy is of paramount importance to PK4 Media, its subsidiaries, and its customers. PK4 Media is committed to protecting the privacy of consumers, clients, and Advertisers, and to do its part to maintain the integrity of the Internet. Publisher therefore affirms and attests that it will adhere to fair information collection practices with respect to its performance under this Agreement.
(a) Payment Rate. PK4 Media reserves the right to set campaign rates, which may vary with market conditions. Publishers will typically be paid within forty-five (45) business days after receiving an approved invoice from the Publisher. All accounts will be settled in US dollars ($US). As a condition to PK4 Media’s obligation to make payments hereunder to Publisher, Publisher must have on file with PK4 Media a completed and accurate W-9 (for US-based Publisher’s) or a completed and accurate W-8 (for non-US-based Publisher’s). Publisher payments will be withheld until the appropriate taxation documents are received by PK4 Media. If the required tax documents are not on file with PK4 Media within three months of the date of a scheduled payment, PK4 Media may charge a monthly administrative fee, representing PK4 Media’s cost of establishing and maintaining Publisher’s account, equal to 25% of the original balance. All payments are based on actual verified viewable impressions as defined, accounted and audited by PK4 Media. PK4 Media reserves the absolute right to withhold payment from accounts or Publishers that violate any of the terms and conditions set forth herein. PK4 Media will determine, in its sole discretion, whether acts or omissions are deceptive, fraudulent or violate this Agreement. Examples of such acts may include, without limitation, clicks without referring URLs, extraordinary high numbers of repeat clicks, and clicks from non-approved root URLs.
(b) Breach or Fraud. If any Publisher violates or refuses to fulfill its responsibilities, or commits fraudulent activity, PK4 Media reserves the right to withhold payment and take appropriate legal action.
(c) Calculation. Calculation of Publisher earnings, including Impressions and click through numbers, shall be in PK4 Media’s sole discretion and based on verified viewable impressions served above the fold, as defined by the IAB. These Publisher earnings will also be based on impressions served within a PK4 Media approved site list. Any impressions deemed fraudulent by PK4 Media or 3rd party reporting will also be voided, and not eligible for payment. In the event Publisher disagrees with any such calculation, Publisher shall immediately send a written request to PK4 Media detailing, with specificity, Publisher’s concerns. Thereafter, PK4 Media will provide Publisher with an explanation or, if such calculations are determined by PK4 Media to be incorrect, an adjustment. PK4 Media’s calculations shall be final and binding. In the event no adjustment is necessary, Publisher shall reimburse PK4 Media for its expenses in responding to Publisher’s requests under this Section. Publisher agrees to hold PK4 Media liable for payments solely to the extent proceeds have cleared from Advertiser to PK4 Media for Ads placed in accordance with the IO
Publisher is solely responsible for any legal liability arising out of or relating to (i) Publisher’s Website(s), (ii) any material to which Users can link through Publisher’s Website(s), and/or (iii) any consumer and/or governmental/regulatory complaint arising out of any campaign conducted by Publisher, including but not limited to any spam or fraud complaint and/or any complaint relating to failure to have proper permission to conduct such campaign to the consumer. Publisher shall indemnify, defend, and hold harmless PK4 Media and its officers, directors, employees, agents, shareholders, partners, affiliates, representatives, agents and Advertisers (collectively “PK4 Media Parties”) harmless from and against any and all allegations, claims, actions, causes of action, lawsuits, damages, liabilities, obligations, costs and expenses (including without limitation reasonable attorneys’ fees, costs related to in-house counsel time, court costs and witness fees) (collectively “Losses”) incurred by, or imposed or asserted against, the PK4 Media Parties arising out of or relating to any claims, suits, or proceedings for (a) libel, defamation, violation of rights of privacy or publicity, copyright infringement, trademark infringement or other infringement of any third-party right, fraud, false advertising, misrepresentation, product liability or violation of any law, statute, ordinance, rule or regulation throughout the world in connection with Publisher’s Website(s); (b) any breach by Publisher of any duty, representation or warranty under this Agreement; (c) any breach by PK4 Media of any duty, representation, or warranty to provide Ad(s) for placement on Publisher’s Website(s) due to any breach by Publisher of this Agreement; (d) a contaminated file, virus, worm, or Trojan horse originating from the Publisher’s Website(s); or (e) gross negligence or willful misconduct by Publisher.
PK4 Media shall defend any third party suit or action against Publisher to the extent such suit or action is based on a third party claim that the Advertiser did not have all necessary licenses and clearances to use the content contained in the Ads and PK4 Media will pay those Losses finally awarded against Publisher in any monetary settlement or final, non-appealable judgment of such suit or action which are specifically attributable to such claim; provided that Publisher provides PK4 Media prompt written notice of such claim, the opportunity to assume sole control of the defense of the claim and cooperates with PK4 Media in the defense of such claim.
10. Limitations of Warranties and Liability
(a) Disclaimer of Warranties. ALL SERVICES PROVIDED BY PK4 MEDIA ARE PROVIDED ON AN “AS IS” “AS AVAILABLE” BASIS. TO THE FULLEST EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, PK4 MEDIA MAKES NO WARRANTIES, GUARANTEES, REPRESENTATIONS, PROMISES, STATEMENTS, ESTIMATES, CONDITIONS, OR OTHER INDUCEMENTS, EXPRESS, IMPLIED, ORAL, WRITTEN, OR OTHERWISE EXCEPT AS EXPRESSLY SET FORTH HEREIN. PK4 MEDIA IS NOT RESPONSIBLE FOR DELAYS CAUSED BY ACCIDENT, WAR, ACT OF GOD, EMBARGO, COMPUTER SYSTEM FAILURE, OR ANY OTHER CIRCUMSTANCE BEYOND ITS CONTROL.
(b) Limitation of Liability. UNDER NO CIRCUMSTANCES SHALL PK4 MEDIA BE LIABLE TO PUBLISHER FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES (EVEN IF PK4 MEDIA HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), ARISING FROM ANY ASPECT OF THE ADVERTISING RELATIONSHIP PROVIDED HEREIN. IN NO EVENT SHALL PK4 MEDIA’S TOTAL OBLIGATIONS OR LIABILITY HEREUNDER EXCEED THE LESSER OF THE SPECIFIC ADVERTISING CAMPAIGN IN QUESTION OR TEN THOUSAND DOLLARS ($10,000.00). REGARDLESS OF ANY LAW TO THE CONTRARY, NO ACTION, SUIT OR PROCEEDING SHALL BE BROUGHT AGAINST PK4 MEDIA MORE THAN ONE (1) YEAR AFTER THE DATE UPON WHICH THE CLAIM AROSE.
(c) Consideration. PUBLISHER ACKNOWLEDGES THAT PK4 MEDIA HAS AGREED TO PRICING IN RELIANCE UPON THE LIMITATIONS OF LIABILITY AND THE DISCLAIMERS OF WARRANTIES AND DAMAGES SET FORTH HEREIN, AND THAT THESE CONSIDERATIONS FORM AN ESSENTIAL BASIS OF THE BARGAIN BETWEEN THE PARTIES. PUBLISHER AGREES THAT THE LIMITATIONS AND EXCLUSIONS OF LIABILITY AND DISCLAIMERS SPECIFIED IN THESE TERMS WILL SURVIVE AND APPLY EVEN IF FOUND TO HAVE FAILED OF THEIR ESSENTIAL PURPOSE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR LIABILITIES, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO PUBLISHER.
11. Term and Termination
(a) Termination. This Agreement, as may be amended, applies to Publisher for as long as Publisher distributes Ads for PK4 Media. PK4 Media reserves the right to terminate any Publisher from the Network at any time, with or without cause.
(b) Post-termination. Upon termination, Publisher agrees to immediately remove from the Websites any and all PK4 Media Code and Network IP supplied to Publisher by PK4 Media. Publisher will be paid, in the next scheduled payment cycle following termination, all legitimate, non-fraudulently accrued, earnings due up to the time of termination. If a Publisher has not reached the Minimum Payment Threshold the Publisher will be charged an administrative fee representing PK4 Media’s cost of establishing and maintaining the Publisher’s account; such fee to be any balance remaining in the Publisher’s account. Upon termination all ties to referrals will be permanently severed and Publisher will not receive nor be entitled to receive future referral commissions hereunder.
Each party agrees that it may provide the other with information that is confidential and proprietary to that party or a third- party, as is designated by the disclosing party or that is reasonably understood to be proprietary and/or confidential (“Confidential Information”). PK4 Media’s campaign rates are considered confidential. Each party may use Confidential Information received from the other party only in connection with and to further the purposes of this Agreement. Confidential Information shall not be commingled with information or materials of others and any copies shall be strictly controlled. The receiving party agrees to make commercially reasonable efforts, but in no case no less effort than it uses to protect its own Confidential Information, to maintain the confidentiality of and to protect any proprietary interests of the disclosing party. Confidential Information shall not include (even if designated confidential by a party) information: (i) that is or becomes part of the public domain through no act or omission of the receiving party; (ii) that is lawfully received by the receiving party from a third-party without restriction on use or disclosure and without breach of this Agreement or any other agreement without knowledge by the receiving party of any breach of fiduciary duty, or (iii) that the receiving party had in its possession prior to the date of this Agreement. Upon termination of this Agreement, or upon written request by PK4 Media, Publisher must destroy or return to PK4 Media any Confidential Information provided by PK4 Media under this Agreement.
13. Choice of Law and Attorneys’ Fees
This Agreement is governed by the laws of the State of California (USA), except for its conflict of law provisions. The exclusive forum for any actions related to this Agreement shall be in the state courts, and, to the extent that federal courts have exclusive jurisdiction, in Los Angeles, California. The parties consent to such venue and jurisdiction, waive any right to a trial by jury, and agree to waive the personal service of any process upon them by agreeing that service may be effected by overnight mail (using a commercially recognized service) or by U.S. mail with delivery receipt to the last address provided by Publisher. The application of the United Nations Convention on the International Sale of Goods is expressly excluded. A party that primarily prevails in an action brought under this Agreement is entitled to recover from the other party its reasonable attorneys fees and costs.
14. Entire Agreement and Modification
Except as provided elsewhere herein, both parties must send all notices relating to this Agreement to: (i) for PK4 Media, via registered mail, return receipt requested or via an internationally recognized express mail carrier to: CEO and General Counsel, 2250 East Maple Avenue, El Segundo, CA 90245 USA (effective upon actual receipt); and, (ii) for Publisher at the email or physical address listed on Your Account (effective upon sending as long as PK4 Media does not receive an error message regarding delivery of the email) or five (5) days after mailing).
No rights or obligations under this Agreement may be assigned by Publisher without the prior written consent of PK4 Media. Any assignment, transfer or attempted assignment or transfer in violation of this Section shall be void and of no force and effect. PK4 Media and any of its subsequent assignees may assign this Agreement, in whole or in part, or any of its rights or delegate any of its duties, under this Agreement to any party. This Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective permitted successors and assigns.
17. Independent Contractors
Each party is an independent contractor. Any intention to create a joint venture or partnership between the parties is expressly disclaimed. Except as set forth herein, neither party is authorized or empowered to obligate the other or to incur any costs on behalf of the other without the other party’s prior written consent.
Publisher shall not release any information regarding Campaigns, Creatives, or Publishers relationship with PK4 Media or its customers, including, without limitation, in press releases or promotional or merchandising materials, without the prior written consent of PK4 Media. PK4 Media shall have the right to reference and refer to its work for, and relationship with, Publisher for marketing and promotional purposes. No press releases or general public announcements shall be made without the mutual consent of PK4 Media and Publisher.
19. Force Majeure
Neither party shall be liable by reason of any failure or delay in the performance of its obligations hereunder for any cause beyond the reasonable control of such party, including but not limited to electrical outages, failure of Internet service providers, default due to Internet disruption (including without limitation denial of service attacks), riots, insurrection, acts of terrorism, war (or similar), fires, flood, earthquakes, explosions, and other acts of God.
20. Survival and Severability
Any obligations which expressly or by their nature are to continue after termination, cancellation, or expiration of the Agreement shall survive and remain in effect after such happening. Each Party acknowledges that the provisions of the Agreement were negotiated to reflect an informed, voluntary allocation between them of all the risks (both known and unknown) associated with the transactions contemplated hereunder. All provisions are inserted conditionally on their being valid in law. In the event that any provision of the Agreement conflicts with the law under which the Agreement is to be construed or if any such provision is held invalid or unenforceable by a court with jurisdiction over the Parties to the Agreement, then (i) such provision will be restated to reflect as nearly as possible the original intentions of the Parties in accordance with applicable law; and (ii) the remaining terms, provisions, covenants, and restrictions of the Agreement will remain in full force and effect.
21. Remedies and Waiver
Except as otherwise specified, the rights and remedies granted to a party under this Agreement are cumulative and in addition to, not in lieu of, any other rights and remedies which the party may possess at law or in equity. Failure of either party to require strict performance by the other party of any provision shall not affect the first party’s right to require strict performance thereafter. Waiver by either party of a breach of any provision shall not waive either the provision itself or any subsequent breach.
Effective Date: September 1, 2015