My father was an entrepreneur and like him I always wanted to start my own company. When trying to build a business from scratch, one of the most important lessons he taught me is that you must spend every day trying to earn $1, not trying to save $1.
While I heard him growing up, I never quite understood what he meant until I started my own company.
After years of working for others in the burgeoning digital advertising space, I made the leap right after the great recession and launched PK4 Media.
After some contemplation, I made the decision to bootstrap so I would have complete control of my vision and destiny. As a result of that decision, I began to better understand what my father was trying to tell me.Read More