In a world with an ever-growing number of touchpoints, does spending $5 million for 30 seconds still make sense?
Back in 2011, a handful of brands began to pre-promote their Super Bowl television spots on digital and social media. It was an unprecedented concept to “build buzz” in the lead up to the game. The groundbreaking tactic received national coverage in the New York Times. Companies such as Best Buy, Coca-Cola, and Mercedes-Benz realized that if they were paying $2.8 million for 30-seconds of TV time – or approximately $100,000 per second – that they needed to maximize return on investment by leveraging platforms like Facebook and Twitter.Read More