I launched PK4 Media eight years ago as the advertising industries first Omni-Channel media company. Having worked in the industry for many years, I saw pain points and opportunities to solve them.
After several years, we became a multimillion dollar business. Our proprietary XPS technology was serving, monitoring and collecting data on ads across all platforms. This was when everyone was focused on migrating from websites to mobile content. We knew that the ability to provide a seamless customer journey across all platforms was the future.
I was not seeking an exit but had regularly received offers through the years of up to $30+ million to buy PK4 Media. After some deliberation, I turned down those offers.Read More