Control of Content Is Where It’s At With PK4 Media→
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PK4 Media’s platform maximizes the value generated by online video views. It delivers targeted video ads and content to websites with its patent-pending video tech platform (free ad-supported video player, premium content library and digital ad/content distribution network).
What makes PK4 different is that it’s built around meeting the distinct needs of brands, publishers AND content creators. Through the library and a rev share between publishers and content partners, they’ve made premium content the star in its platform. And it works – average .84% CTR on its video ad campaigns – much higher than the industry average.
Read MorePK4 Media Signs Video News Service Newsy As New Content Partner In The Bishop™ Video Platform
/Los Angeles, CA – October 11, 2012 – Recognizing the critical importance of quality content to the success of video advertising, PK4 Media announces a deal to bring more content to its Bishop™ Video Platform. Video news service Newsy is PK4 Media’s newest content partner, now feeding an average of 200 news videos per week to the Bishop content library. Newsy is a video news service that allows users to compare news sources from around the world to see how a story unfolds.
Read MoreFood Personality Becky Reams Joins WhiskedFoodie.Com As The Foodie Next Door
/Los Angeles, CA – October 4, 2012 – Becky Reams’ passion for food radiates in her cooking, food photography, writing and spirited sense of humor. That made her the perfect choice when the editors at culinary lifestyle website, WhiskedFoodie.com were looking to add a new personality to the site. The self-taught chef and former contestant of Fox’s MasterChef joins the website to offer her expertise and West Coast perspective on all subjects related to food, cooking, restaurants and kitchen culture.
Read MoreToday's Entrepreneur: Tom Alexander→
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Today's Entrepreneur is Tom Alexander, CEO and Founder of PK4 Media. According to his VEQ Tom is a thought leader and is good at sales management and negotiation.
Read MorePK4 Media Introduces Bishop Video Platform
/Los Angeles, CA – April 2, 2012 – PK4 Media, the premium, performance-based media company, today announced the availability of the Bishop Video Platform. Designed for the next generation of online video, the platform provides an easy-to-use solution for publishers and advertisers seeking to incorporate video on their website, or in their marketing mix.
Read MoreHow to Monetize Your Videos...Without YouTube→
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Tom Alexander, CEO of PK4 Media, believes uploading videos to YouTube leaves money on the table.
“There are many more ways to monetize your video content,” said Alexander, who oversees a team of 10 at PK4 Media. “Great content with an engaged audience is very valuable to advertisers. Our job is to make sure content providers maximize their earning potential by driving traffic to their site, and monetizing their video content.”
Read MoreAd Network And Publishing Company PK4 Media Acquires JSFour Media And Technology
/Los Angeles, CA – January 12, 2012 – PK4 Media, the premium online video advertising network and publishing company, today announced the acquisition of JSFour, a media and technology company. As part of the acquisition JSFour founder Jimi Smoot will join PK4 Media as the VP of Product Development. The two companies have been in collaboration to develop an advanced video distribution platform named Bishop.
Read MoreMoves could give online marketers more options→
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First, PK4 Media, a premium ad network and publishing company, is acquiring JSFOUR, a media tech company; the two have been working together to create the Bishop Video Platform. That platform helps publishers control the costs of online video and also connecting publishers with advertisers directly. Basically, it means publishers control more of their product.
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