Headquartered in Los Angeles, PK4 Media is a cross-platform technology company. The company delivers and optimizes highly targeted digital advertising across desktop, mobile and tablet devices through its proprietary DemandSide Platform (DSP), video syndication platform, and self-service programmatic interface. Employees at PK4 enjoy the large, open office with pool table and chessboard, and appreciate the company will pay for relevant industry training, education and networking events. The team trips, fully stocked pantry, catered breakfasts, flexible time off and Equinox gym subsidy are among the other perks.
Read MorePK4 Media is the 15th Best Place to Work in the Small Business Category in 2015
/Honor Bestowed for the Second Year in a Row by the Los Angeles Business Journal and Best Companies Group
Los Angeles, CA – August 19, 2015 – PK4 Media, a cross-platform technology company, is number 15 in the small business category on the Best Places to Work in Los Angeles list, unveiled today at the Los Angeles Business Journal awards luncheon. This is the second year in a row the company appears on the list.
Read MoreInc. Mag’s Revenue Survey: Ad Tech And Marketing Firms Make The Cut→
/A number of ad tech vets made Inc. Magazine’s annual 500/5000 revenue survey this month, but there were also some notable new additions and absentees following acquisitions last year.
Inc.’s survey, which was released late last week, features the revenues and employee growth figures of independent companies considered to be among the fastest-growing in the United States.
Read MorePK4 Media is Ranked #887 on the 2015 Inc. 5000→
/Provides digital advertising through its proprietary Demand-Side Platform, programmatic interface and customized management services.
Read MorePK4 Media is Ranked #121 on 2015 Deloitte Technology Fast 500 List→
/For more than 20 years, Deloitte has recognized the fastest growing public and private technology companies in North America. These tech companies are on the cutting edge and are transforming the way we do business.
Read MorePK4 Media is Ranked the 3rd fastest growing minority-owned business in LA in 2015 by Los Angeles Business Journal
/The Los Angeles Business Journal composes a list of the largest minority-owned businesses in Los Angeles County.
Read MorePK4 Media Announces Minority Business Enterprise Certification
/The Southern California Minority Supplier Development Council Certifies the Company
Los Angeles, CA – June 22, 2015 – PK4 Media, a cross-platform technology company, today announced it holds a Minority Business Enterprise (MBE) certification. The National Minority Supplier Development Council (NMSDC)’s Southern California division has bestowed the MBE certification.
Read More12 Tips for Crafting Employee Vacation Guidelines→
/"I encourage our team to take their full vacation time each year and recommend unplugging. Taking time away from the business is incredibly helpful and minimizes potential burnout. Employees come back to work refreshed with new ideas due to extended time unburdened by day-to-day stresses.
Read MorePK4 Media is Ranked #49 on 2015 Los Angeles Business Journal Minority-Owned Businesses List→
/The Los Angeles Business Journal composes a list of the largest minority-owned businesses in Los Angeles County.
Read MorePK4 Media Announces The Availability Of Site-By-Site Reporting For Ultimate Transparency
/New Client Advertisers Can Access The List of Sites That Their Creative Runs On
Los Angeles, CA – June 2, 2015 – PK4 Media, a cross-platform technology company, today announced the availability of site-by-site reporting, offering new client advertisers transparency and details on exactly which sites their advertising creative runs on. Client advertisers can login to their XPS™ dashboard and access the full list of sites for a campaign, including specific performance metrics for each site. Current PK4 Media clients will have access to site-by-site reporting by third quarter 2015 with the release of system upgrades to the company’s premium Demand-Side Platform (DSP), XPS™.
Read MoreHow new technology is changing digital media→
/As digital media evolved to where it is today, the goal was tailored solutions customized to the customer. This would allow closer relationships between brands, agencies, vendors, and consumers. However, more often than not, these solutions and campaigns throw money at large silos of people and hope that they'll reach the target audience.
Read MorePK4 Media Partners with Are You a Human to Ensure Impressions Are Viewed by Real People→
/PK4 Media, a cross-platform technology company, announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human Whitelist™. The Human Whitelist allows PK4 Media to proactively target ads to only verified humans, eliminating bot traffic and improving campaign performance.
Read MoreCynopsisDigital Newsletter: Advertising + Ad Platforms→
/Cross-platform tech firm PK4 Media is partnering with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human Whitelist. The Human Whitelist allows PK4 Media to proactively target ads to only verified people, eliminating bot traffic and improving campaign performance, said PK4 CEO Tom Alexander, noting, “Bot traffic and ad fraud are concerns for many of our brand and agency partners.”
Read MoreNews Bits: PK4 Media Partners With Are You A Human; SapientNitro Partners With Adaptly For Social Ad Technology; More→
/PK4 Media, a cross-platform technology company, today announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human Whitelist™. The Human Whitelist allows PK4 Media to proactively target ads to only verified humans, eliminating bot traffic and improving campaign performance.
Read MorePK4 Media Partners With Are You A Human To Ensure Impressions Are Viewed By Real People
/Company Integrates The Verified Human Whitelist™
Los Angeles, CA – April 28, 2015 – PK4 Media, a cross-platform technology company, today announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human Whitelist™. The Human Whitelist allows PK4 Media to proactively target ads to only verified humans, eliminating bot traffic and improving campaign performance.
Read More11 Best Business Travel Hacks→
/"TSA Pre✓® is the best membership for the constant business traveler. Once you’ve been approved, there is no need to remove your shoes or take your laptop out of your bag in the airport security line. Having a separate line for ‘expert’ travelers is really efficient.
Read MoreCynopsisDigital Newsletter: Advertising + Ad Platforms→
/Technology and digital company PK4 Media released new programmatic platform XPS Direct. “Our new programmatic technology gives advertisers a way to build audience profiles and launch display and video campaigns cross-platform,” PK4 Media CEO and Founder Tom Alexander said. PK4’s clients include companies such as Amazon, Amgen, AT&T, Ford, NBCUniversal, and Procter & Gamble.
Read MorePK4 Media Launches XPS Direct™ Premium Programmatic Direct Platform
/New Platform Simplifies The Media Buying Process, Providing Advertisers a Self-Service Portal To Purchase Audience-Segmented Premium Inventory At Predetermined Rates
Los Angeles, CA – February 24, 2015 – PK4 Media, a technology-driven digital media company, today launched XPS Direct™, a new programmatic direct platform providing advertisers and agencies streamlined access to audience-segmented premium inventory. XPS Direct simplifies the media buying process with an easy-to-use, self-service web application to build target audience profiles and run display and video advertising campaigns through XPS™, PK4 Media’s proprietary cross-platform technology solution.
Read MorePK4 Media is Ranked #97 on 2015 Forbes America’s Most Promising Companies List→
/Delivers digital ads across a publishing network that includes 218 million people. Clients include McDonald’s, Procter & Gamble, Ford and Verizon and AT&T. The company also runs a video advertising platform that includes premade advertising content. Has not accepted any outside funding.
Read MoreThe Digital Dispatch→
/PK4 Media announced the availability of an interactive method for consumers to engage with brands before being allowed to skip a pre-roll advertisement or view video content. - See more at: http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2015/jan/the-digital-dispatch-digital-pulp-openx-and-wizeline/#sthash.qZYr4IRB.dpuf
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