Back in 2012, my digital advertising company PK4 Media had several clients. We were bootstrapping and had positive cash flow but I was ready to take it to the next level.
In the rapidly evolving digital advertising landscape, new ideas and cutting-edge technology are what separate those who succeed and those who fail.
There were two instances, where our technology was nearly stolen -- once by a Fortune 500 company and once from my own protégé. Here is how it happened, how we prevented it from happening, and what we learned about how to protect our intellectual property.Read More