Popchips Names PK4 Media as New U.S. Media Agency

Popchips Names PK4 Media as New U.S. Media Agency

popchips, the innovative popped snack company that helped launch the better-for-you snacking craze, has named PK4 Media as the brand’s U.S. media agency. popchips and PK4 Media will kick off their new partnership with popchips’ ‘Enjoy More’ advertising campaign launching June 1, the two companies announced today.

PK4 Media’s proprietary omni-channel technology will provide a seamless customer journey across a multitude of channels, including: desktop, mobile, tablet, connected TV, social media and Amazon.

Read More

PK4 Media Named Media Agency of Record by Hopper Bus

PK4 Media Named Media Agency of Record by Hopper Bus

Hopper Bus Will Utilize PK4’s Proprietary Omni-Channel Platform to Launch New Service in San Diego and Reach Travelers Nationwide

PK4 Media, an 18-time award-winning Omni-Channel media company, has been named the agency of record for the Hopper Bus San Diego. The company is launching a new service on April 9 that offers world-class guided tours on luxury double-decker buses in the San Diego Area.

Through this partnership, The Hopper Bus will utilize PK4 Media’s proprietary Omni-Channel Platform to manage display, video, social, and search for the brands launch campaign. The campaign will generate awareness for this new, best-in-class service in San Diego and additional feeder markets for travelers across the country.

Read More

Digiday Video Awards Names PK4 Media Finalist for "Best Video Ad Tech Innovation"

Digiday Video Awards Names PK4 Media Finalist for "Best Video Ad Tech Innovation"

PK4 Media has been named a finalist by Digiday Video Awards in the "Best Video Ad Tech Innovation" category.

PK4 was selected for introducing TruEngage, the first customizable technology that creates interactive overlays on top of video pre-roll ads. PK4 is being recognized for the success of its TruEngage KitchenAid Mini-Mixer campaign. The campaign resulted in a 468% increase in brand lift for purchase intent measured by Nielsen.

Read More

PK4 Media, Inc. Named One Of The "Best Entrepreneurial Companies of America" By Entrepreneur Magazine's 2017 Entrepreneur360 List

PK4 Media, Inc. Named One Of The "Best Entrepreneurial Companies of America" By Entrepreneur Magazine's 2017 Entrepreneur360 List

PK4 Media, Inc. was recently recognized as one of the "Best Entrepreneurial Companies in America" by Entrepreneur magazine's Entrepreneur360™ List, a premier study delivering the most comprehensive analysis of private companies in America. Based on this study forged by Entrepreneur, PK4 Media is recognized as a well-rounded company that has mastered a balance of impact, innovation, growth and leadership.

Read More

American Media, Inc. and PK4 Media Announce Exclusive Partnership To Deliver New Branded Content Products to Marketers

American Media, Inc. and PK4 Media Announce Exclusive Partnership To Deliver New Branded Content Products to Marketers

NEW YORK, Oct. 31, 2017 /PRNewswire/ -- American Media, Inc. (AMI) today announced that it is partnering with PK4 Media (PK4) in an industry-first collaboration to create custom content solutions for marketers. The collaboration combines the talents of AMI's Branded Content Studio with PK4's proprietary omni-channel platform, to deliver new content solutions designed to engage consumers with clients' products, brands and services.

Read More

PK4 Media Launches First Omni-Channel Weather Targeting Solution

PK4 Media Launches First Omni-Channel Weather Targeting Solution

For the first-time, brands can target consumers locally with digital advertising campaigns based on 12 weather conditions in real-time, it was announced today by 15-time award-winning PK4 Media. 
This marks the first-ever omni-channel weather targeting solution and it adds to PK4 Media’s robust ability to serve display and video ads across eight channels: Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater and Digital-Out-Of-Home.

Read More

PK4 Media Acquires Leading Engagement-Based Video Asset, TruEngage

PK4 Media’s omni-channel technology empowers brands to reach relevant users through all digital screens.

Los Angeles, CA – March, 6 2017 – PK4 Media, the advertising industry’s premiere Omni-Channel Media Company, today announced the company has officially acquired leading engagement-based video platform, TruEngage, from Are You a Human. By implementing their current offerings with TruEngage’s engagement technology, PK4 Media will continue to generate substantial success for clients, while raising the industry standard.

Read More

PK4 Media Lands On Inc. Magazine’s 35th Annual List Of America’s Fastest-Growing Private Companies—The Inc. 5000

PK4 Media Lands On Inc. Magazine’s 35th Annual List Of America’s Fastest-Growing Private Companies—The Inc. 5000

For the 3rd Consecutive Year, PK4 Media Appears on the Inc. 5000 list, Ranking No. 2,859 with Three-Year Sales Growth of 121%

Los Angeles, CA – August 17, 2016 – PK4 Media, the industry’s first omni-channel media company, today announced it is ranked number 2,859 on the 35th Annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small businesses.

Read More

PK4 Media Announces First Omni-Channel Media Solution

Media Company Is First To Launch Omni-Channel Capabilities For Advertisers

Los Angeles, CA – July 21, 2016 – PK4 Media, a technology-driven media company, has announced its launch of the advertising industry’s first Omni-Channel media solution. This is the first time brand advertisers are able to combine and seamlessly optimize their campaigns across Desktop, Mobile, Tablet, ConnectedTV (CTV), Video-On-Demand (VOD), In-Mall, In-Theater, and Digital-Out-of-Home (DOOH). This holistic approach to advertising channels allows brands to reach their target audiences across all forms of media grounded through PK4 Media’s proprietary XPS technology solution.

Read More

PK4 Media is the 15th Best Place to Work in the Small Business Category in 2015

PK4 Media is the 15th Best Place to Work in the Small Business Category in 2015

Honor Bestowed for the Second Year in a Row by the Los Angeles Business Journal and Best Companies Group

Los Angeles, CA – August 19, 2015 – PK4 Media, a cross-platform technology company, is number 15 in the small business category on the Best Places to Work in Los Angeles list, unveiled today at the Los Angeles Business Journal awards luncheon. This is the second year in a row the company appears on the list.

Read More

PK4 Media Announces Minority Business Enterprise Certification

PK4 Media Announces Minority Business Enterprise Certification

The Southern California Minority Supplier Development Council Certifies the Company

Los Angeles, CA – June 22, 2015 – PK4 Media, a cross-platform technology company, today announced it holds a Minority Business Enterprise (MBE) certification. The National Minority Supplier Development Council (NMSDC)’s Southern California division has bestowed the MBE certification.

Read More

PK4 Media Announces The Availability Of Site-By-Site Reporting For Ultimate Transparency

New Client Advertisers Can Access The List of Sites That Their Creative Runs On

Los Angeles, CA – June 2, 2015 – PK4 Media, a cross-platform technology company, today announced the availability of site-by-site reporting, offering new client advertisers transparency and details on exactly which sites their advertising creative runs on. Client advertisers can login to their XPS™ dashboard and access the full list of sites for a campaign, including specific performance metrics for each site. Current PK4 Media clients will have access to site-by-site reporting by third quarter 2015 with the release of system upgrades to the company’s premium Demand-Side Platform (DSP), XPS™.

Read More

PK4 Media Partners With Are You A Human To Ensure Impressions Are Viewed By Real People

Company Integrates The Verified Human Whitelist™

Los Angeles, CA – April 28, 2015 – PK4 Media, a cross-platform technology company, today announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human Whitelist™. The Human Whitelist allows PK4 Media to proactively target ads to only verified humans, eliminating bot traffic and improving campaign performance.

Read More

PK4 Media Launches XPS Direct™ Premium Programmatic Direct Platform

New Platform Simplifies The Media Buying Process, Providing Advertisers a Self-Service Portal To Purchase Audience-Segmented Premium Inventory At Predetermined Rates

Los Angeles, CA – February 24, 2015 – PK4 Media, a technology-driven digital media company, today launched XPS Direct™, a new programmatic direct platform providing advertisers and agencies streamlined access to audience-segmented premium inventory. XPS Direct simplifies the media buying process with an easy-to-use, self-service web application to build target audience profiles and run display and video advertising campaigns through XPS™, PK4 Media’s proprietary cross-platform technology solution.

Read More

PK4 Media Introduces Rotational Wallpaper To Its High Impact Placement (HIP) Suite Of Display Media Options

Display Format Provides Maximum Brand Exposure and Simple Execution

Los Angeles, CA – January 27, 2015 – PK4 Media, a performance-based digital media company, today introduced a rotational wallpaper display format, a new method for advertisers to expand their brand messaging to their target audience. This high impact placement solution also benefits publishers by providing their readers with relevant and timely advertisements. PK4 Media’s propriety technology, XPS™, delivers the wallpaper through seamless technology integration. The creative can easily be changed multiple times per day and the campaign can include frequency capping to avoid creative fatigue and achieve campaign results. Available now with premium publishers in a variety of verticals, demographics, language, and audience profiles, rotational wallpaper consists of clickable webpage skins targeted to a single user. Rotational wallpaper can be behaviorally targeted and combined with 100% SOV for a specific segment to create an even larger impact and generate maximum brand equity.

Read More

PK4 Media Appears On Forbes 2015 America’s Most Promising Companies List For The Second Year In A Row

PK4 Media Appears On Forbes 2015 America’s Most Promising Companies List For The Second Year In A Row

Company’s Steady Growth Lands the 97th Spot

Los Angeles, CA – January 23, 2015 – PK4 Media, a performance-based digital media company, today announced it has been recognized as one of America’s Most Promising Companies by Forbes Magazine for the second year in a row, achieving the 97th spot. The list is published online and in print in the February 9, 2015 issue.

Read More

PK4 Media Adds Interactive Method To Skip Video Advertisements And Increase Brand Awareness

Technology Provides Brand Engagement And Verifies Actual Human Presence

Los Angeles, CA – January 21, 2015 – PK4 Media, a performance-based digital media company, today announced the availability of an interactive method for consumers to engage with brands before being allowed to skip a pre-roll advertisement or view video content. The engagement technology is specific and customizable to the brand’s messaging and the clicks and completion of the interaction verify real human presence. The pricing model is based on user engagement so any completed pre-roll view is added value.

Read More