Merger Will Allow Advertisers a Self-Service Portal into PK4 Media’s Propriety Cross-Platform Technology, XPS™
Los Angeles, CA – July 22, 2014 – PK4 Media, a performance-based digital media company, today announced it has acquired Prosperio’s programmatic direct platform to further simplify the media buying process for display and video creative across all platforms. The merger will provide digital ad buyers, including agency trading desks, with a self-service portal to buy premium inventory directly from publishers via PK4 Media’s cross-platform technology, XPS™. Programmatic direct clients will enjoy the same high-level transparency, brand safety, and viewablilty provided by the publishers on XPS™.
“PK4 Media mends the digital media ecosystem by aligning key players and offering efficient, cost-effective and impactful solutions with a concentration on brand safety,” said Tom Alexander, Founder and CEO, PK4 Media. “Our acquisition of Prosperio’s programmatic direct platform further extends our leadership in digital advertising, providing a self-service solution that guarantees premium buys and reaches qualified audiences across all screens.”
“PK4 Media’s cross-platform technology has the ability to optimize campaigns across online, mobile and tablets in near real time,” said Jimi Smoot, Founder, Prosperio. “Now, with the Prosperio platform, self-service marketers will be able to plan and run digital advertising campaigns with confidence their budgets are spent on ads served to premium placements on qualified sites.”
The cloud-based programmatic direct solution, available later in 2014, will guarantee ad placement at a predetermined rate in a premium space. Media buyers will be able to build and execute brand-safe video and display campaigns across online, mobile and tablet devices, with ease, knowing exactly where the ads will be placed. PK4 Media will continue to apply its in-depth method of reporting and stellar management services to all self-service users.
About PK4 Media
Headquartered in Los Angeles, PK4 Media is a digital media company in the advertising technology industry with a platform that maximizes the value generated by video views across online, tablet and mobile devices. Named one of America’s Most Promising Companies by Forbes, it delivers highly targeted digital advertising through its cross-platform technology, patent-pending video technology platform, premium content video library, data tracking engine and a digital ad distribution network of more than 5,000 hand-selected websites. Founded in 2009, PK4 Media’s clients are advertisers, content creators and website publishers and include companies such as Amazon, Amgen, AT&T, NBCUniversal, Procter & Gamble and others. For more information please visit pk4media.com.
The Prosperio Programmatic Direct Demand Side Platform allows brands to buy digital advertising from publishers in a way that maximizes brand safety. Campaigns on the Prosperio platform are 100% transparent down to the location on the page and on average twice as viewable as in exchange environments. Founded in 2013, Prosperio’s founding team has deep roots in online media and technology. The company was recognized as one of the “Hottest Startups in LA” at the LA Tech Summit and was featured at AdWeek in NYC. Prosperio is headquartered in Santa Monica and went through the LaunchPad LA accelerator program in 2014.