Los Angeles, CA – January 12, 2012 – PK4 Media, the premium online video advertising network and publishing company, today announced the acquisition of JSFour, a media and technology company. As part of the acquisition JSFour founder Jimi Smoot will join PK4 Media as the VP of Product Development. The two companies have been in collaboration to develop an advanced video distribution platform named Bishop.
The Bishop Video Platform (BVP) is designed for the next generation of online video. At the core of Bishop’s DNA is JSFour’s Render platform, which was engineered for publishers to lower the cost associated with running video on their site. PK4 Media brings advertisers to the mix to offset any cost. Bishop is at the intersection of JSFour’s technology and PK4’s distribution strength. The platform provides an easy-to-use solution for publishers and advertisers seeking to incorporate video on their website, or in their marketing mix.
This ground-breaking format enables a new breed of marketing. Publishers no longer need content delivery network (CDN) relationships, a video player, or an expensive video platform. Now they can quickly and easily upload video to Bishop, embed a player and begin optimizing their content. Videos are automatically monetized. This easy to deploy solution also benefits creators. As content is deployed and syndicated across more than 4,000 sites within the PK4 Media distribution network, royalties go right back to the content creator.
“When JSFour showed us their low cost and streamlined method for publishers to add video to their site, light bulbs went off instantly,” said PK4 Media CEO and Founder, Tom Alexander. “We knew that the publishers we have relationships with would benefit from this platform, and any costs would be offset through our brand partners. We acquired the technology almost immediately.”
Mr. Smoot built the Render Platform, the main asset acquired by PK4 Media and the technology behind Bishop, while moonlighting during his tenure at Initiative. Throughout his diverse carrier, Jimi has worked on all sides of the advertising ecosystem, gaining a unique perspective on the ins and outs of the business. He has held several positions in media sales and account planning. Most recently serving as Innovations Manager at Initiative, he was responsible for identifying cutting edge technology-based marketing opportunities for Dr Pepper, VIZIO and KIA. Holding a seat on the thinkLA Adzoo board, Jimi is an active member of the Los Angeles advertising community.
“As someone who is passionate about innovation, I’m absolutely pumped to see some of my technology advance a whole new video platform,” said Jimi Smoot, newly appointed VP of Product Development at PK4 Media. “Bishop combines content creation with a broad and vast distribution system, enabling the next generation of online video advertising.”