Technology Provides Brand Engagement And Verifies Actual Human Presence
Los Angeles, CA – January 21, 2015 – PK4 Media, a performance-based digital media company, today announced the availability of an interactive method for consumers to engage with brands before being allowed to skip a pre-roll advertisement or view video content. The engagement technology is specific and customizable to the brand’s messaging and the clicks and completion of the interaction verify real human presence. The pricing model is based on user engagement so any completed pre-roll view is added value.
“Online video ads are skipped more than half of the time according to a study by Adroit Digital,” said Tom Alexander, Founder and CEO, PK4 Media. “By using this interactive method, brand advertisers are able to engage consumers prone to skipping, increasing brand favorability by fifty-seven percent.”
The interactive method, which is customized to the brand advertiser’s messaging, typically includes clicking and dragging objects to a specific spot on the player. After completing the branded task, the consumer is allowed to continue to the video content. Currently, the solution acts in two different ways. The interaction can run before the content itself and will remain live for fifteen seconds before the video plays. If the user interacts they can skip directly to the content. The second method is to run the interaction over the advertiser’s pre-roll. If the consumer chooses not to engage with the interaction, the pre-roll advertisement will complete before video content is shown.
“In addition, brand advertisers only pay for completed interactions resulting in a highly engaging brand experience with real humans,” added Tom Alexander.