New Platform Simplifies The Media Buying Process, Providing Advertisers a Self-Service Portal To Purchase Audience-Segmented Premium Inventory At Predetermined Rates
Los Angeles, CA – February 24, 2015 – PK4 Media, a technology-driven digital media company, today launched XPS Direct™, a new programmatic direct platform providing advertisers and agencies streamlined access to audience-segmented premium inventory. XPS Direct simplifies the media buying process with an easy-to-use, self-service web application to build target audience profiles and run display and video advertising campaigns through XPS™, PK4 Media’s proprietary cross-platform technology solution.
“Programmatic ad buying is on the rise and PK4 Media is at the forefront of this shift in the digital media landscape,” said Tom Alexander, Founder and CEO of PK4 Media. “Our new programmatic direct technology, XPS Direct, gives advertisers an easy way to build audience profiles and launch display and video campaigns cross-platform. Our clients have also found the robust reporting included with the platform tremendously valuable.”
Advertisers using XPS Direct can set up campaign audience targets by demographics (gender, age, income), categories (e.g. automotive or entertainment), and device types (desktop, tablet, mobile). All audience data has been sourced by comScore Media Metrix®, Datalogix and Similarweb. After creating an audience profile, XPS Direct allows the advertiser to either host creative assets directly within the platform or manage them as tags through a client-side external ad server. Audience segments and creative ad sizes are IAB compliant.
Once a campaign goes live, advertisers can access the dashboard to view real time insights on every ad impression. Multiple dimensions of reporting filters provide performance data on specific creative units and line items. In addition, an innovative geographic heat map and day of week graph help pinpoint valuable campaign observations.
PK4 Media works directly with publishers to secure premium inventory for guaranteed rates, based on targeting variables. Advertising impressions are never shuffled through an exchange. XPS Direct is an extension of PK4 Media’s XPS™ cross-platform technology, which delivers and optimizes campaigns on desktop, mobile and tablet devices. PK4 Media protects brands by default with active site-level and traffic monitoring by integrated 3rd party partners combating fraud and protecting viewability.
To receive a demo of XPS Direct or to sign up for the programmatic direct platform, email: firstname.lastname@example.org.