"TSA Pre✓® is the best membership for the constant business traveler. Once you’ve been approved, there is no need to remove your shoes or take your laptop out of your bag in the airport security line. Having a separate line for ‘expert’ travelers is really efficient.
Read MoreCynopsisDigital Newsletter: Advertising + Ad Platforms→
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Technology and digital company PK4 Media released new programmatic platform XPS Direct. “Our new programmatic technology gives advertisers a way to build audience profiles and launch display and video campaigns cross-platform,” PK4 Media CEO and Founder Tom Alexander said. PK4’s clients include companies such as Amazon, Amgen, AT&T, Ford, NBCUniversal, and Procter & Gamble.
Read MorePK4 Media Launches XPS Direct™ Premium Programmatic Direct Platform
/New Platform Simplifies The Media Buying Process, Providing Advertisers a Self-Service Portal To Purchase Audience-Segmented Premium Inventory At Predetermined Rates
Los Angeles, CA – February 24, 2015 – PK4 Media, a technology-driven digital media company, today launched XPS Direct™, a new programmatic direct platform providing advertisers and agencies streamlined access to audience-segmented premium inventory. XPS Direct simplifies the media buying process with an easy-to-use, self-service web application to build target audience profiles and run display and video advertising campaigns through XPS™, PK4 Media’s proprietary cross-platform technology solution.
Read MorePK4 Media is Ranked #97 on 2015 Forbes America’s Most Promising Companies List→
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Delivers digital ads across a publishing network that includes 218 million people. Clients include McDonald’s, Procter & Gamble, Ford and Verizon and AT&T. The company also runs a video advertising platform that includes premade advertising content. Has not accepted any outside funding.
Read MoreThe Digital Dispatch→
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PK4 Media announced the availability of an interactive method for consumers to engage with brands before being allowed to skip a pre-roll advertisement or view video content. - See more at: http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2015/jan/the-digital-dispatch-digital-pulp-openx-and-wizeline/#sthash.qZYr4IRB.dpuf
Read MorePK4 Media Introduces Rotational Wallpaper To Its High Impact Placement (HIP) Suite Of Display Media Options
/Display Format Provides Maximum Brand Exposure and Simple Execution
Los Angeles, CA – January 27, 2015 – PK4 Media, a performance-based digital media company, today introduced a rotational wallpaper display format, a new method for advertisers to expand their brand messaging to their target audience. This high impact placement solution also benefits publishers by providing their readers with relevant and timely advertisements. PK4 Media’s propriety technology, XPS™, delivers the wallpaper through seamless technology integration. The creative can easily be changed multiple times per day and the campaign can include frequency capping to avoid creative fatigue and achieve campaign results. Available now with premium publishers in a variety of verticals, demographics, language, and audience profiles, rotational wallpaper consists of clickable webpage skins targeted to a single user. Rotational wallpaper can be behaviorally targeted and combined with 100% SOV for a specific segment to create an even larger impact and generate maximum brand equity.
Read MoreForbes Top 100 Most Promising Companies Includes Several From Ad Tech→
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When it comes to America’s most promising companies, the ad tech landscape is not being overlooked.
A handful of programmatic ad companies were included in Forbes’ recent list of the 100 most promising companies in America. It’s the fourth annual ranking, which requires the companies to be privately held and generate under $300 million in annual revenue.
Read MorePK4 Media Appears On Forbes 2015 America’s Most Promising Companies List For The Second Year In A Row
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Company’s Steady Growth Lands the 97th Spot
Los Angeles, CA – January 23, 2015 – PK4 Media, a performance-based digital media company, today announced it has been recognized as one of America’s Most Promising Companies by Forbes Magazine for the second year in a row, achieving the 97th spot. The list is published online and in print in the February 9, 2015 issue.
Read MoreYou Can Drag This Ad in Zero Seconds→
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PK4 Media has given pre-roll video marketers another shot at prospective customers by allowing them to substitute the “Skip Ad” option with “Drag Ad.”
The company's solution presents viewers with the option to click and drag the branded message to another spot on their player for viewing after their selected content is played. Current options require viewers to watch an ad for 15 seconds before seeing their content or skipping the ad altogether.
Read MorePK4 Media Adds Interactive Method To Skip Video Advertisements And Increase Brand Awareness
/Technology Provides Brand Engagement And Verifies Actual Human Presence
Los Angeles, CA – January 21, 2015 – PK4 Media, a performance-based digital media company, today announced the availability of an interactive method for consumers to engage with brands before being allowed to skip a pre-roll advertisement or view video content. The engagement technology is specific and customizable to the brand’s messaging and the clicks and completion of the interaction verify real human presence. The pricing model is based on user engagement so any completed pre-roll view is added value.
Read MoreSpeaker Spotlight: Align delivery to appropriate channels→
/"Organizations should definitely align their content delivery priorities to reach their target audiences not only on desktop, but also on mobile and tablet devices. Marketers need to be cognizant of which platforms their audience uses to interact with their content. Aligning the content strategy to ensure they are connecting with their target audience in an appropriate manner is very important. Many technologies silo content delivery to specific platforms, however, audiences typically jump between multiple devices and screens. Using a true cross-platform technology that can optimize delivery to the best performing placements will be a more efficient and cost-effective way to reach the target audience no matter what device they are using.
Read MorePK4 Media Announces XPS Direct For Private Beta
/New Platform Simplifies The Media Buying Process, Providing Advertisers a Self-Service Portal To Purchase Audience-Segmented Premium Inventory
Los Angeles, CA – October 27, 2014 – PK4 Media, a performance-based digital media company, today announced their newest product, XPS Direct, is in private beta. XPS Direct is a new programmatic direct web application with streamlined access to audience-segmented premium inventory. The application simplifies the media buying process with an easy-to-use, self-service web application that allows users to build target audience profiles and run display and video advertising campaigns through XPS™, PK4 Media’s proprietary cross-platform technology solution.
Read MorePK4 Media is Ranked #11 on the 2014 Best Places to Work in Los Angeles List by Los Angeles Business Journal and Best Companies Group – Small Business Category→
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PK4 Media is a digital media company in the advertising technology industry with a platform that maximizes the value gen- erated by video views across online, tablet and mobile devices. The company delivers highly targeted digital advertising through its cross-platform technology, patent-pending video technology plat- form, premium content video library, data tracking engine and a digital ad dis- tribution network of more than 4,000 hand-selected websites. Employees at PK4 enjoy the large, open office with pool table and bar, and appreciate the compa- ny will pay for relevant industry training, education and networking events. The team trips, company lunches, happy hours and Equinox gym subsidy are among the other perks.
Read MorePK4 Media Lands The 386th Spot On The Inc. 500 With Three-Year Revenue Growth Of 1,212%
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Momentum Continues with Expansion and Attainment of Business Goals
Los Angeles, CA – August 27, 2014 – PK4 Media, a performance-based digital media company, today announced it is ranked number 386 on the 33rdannual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs.
Read MorePK4 Media is Ranked #386 on the 2014 Inc. 500→
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Provides digital advertising through its proprietary Demand-Side Platform, programmatic interface and customized management services.
Read MoreInc. Revenue Survey: MediaMath Topped $310M In 2013, DataXu $118M→
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Startups built on programmatic technologies are among the fastest-growing companies in the United States, as reported Monday in Inc. Magazine's annual 500/5000 revenue survey.
Read MorePK4 Media Is The 11th Best Place To Work In Los Angeles In The Small Business Category In 2014
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Los Angeles, CA – August 19, 2014 – PK4 Media, a performance-based digital media company, is number 11 in the small business category on the Best Places to Work in Los Angeles list, unveiled today at the Los Angeles Business Journal awards luncheon. Now in its eighth year, the annual survey and awards program was designed by the Los Angeles Business Journal and the Best Companies Group to identify, recognize and honor the best employers in Los Angeles, benefiting the economy, workforce and businesses. The list is made up of 100 companies and the rankings will be published in the August 25, 2014 issue of the Los Angeles Business Journal.
Read More15 Things Startup Founders Must Master→
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"When entrepreneurs evaluate the potential trajectory of their company, the ultimate exit strategy is often one of these three things: go IPO; get acquired; or go bankrupt. Because they are scared of the possibility of going bankrupt, many work with that thought in the back of their mind, which will ultimately lead to the collapse of the company. The best chance for success is the simple decision to put your head down and focus on building a business. The end game will eventually arrive.
Read MorePK4’s new ad tech eases online placement→
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Buying ads in magazines and newspapers, and, more recently, on websites had been a labor-intensive business, with teams of media buyers exchanging proposals and spreadsheets with publishers.
But as the digital ad market has boomed, what had been a business of relationships has shifted to one of algorithms, with big data replacing the big Rolodex.
Read MorePK4 Media Acquires Prosperio→
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Ad tech company PK4 Media has acquired Prosperio, a developer of direct platforms for display and video ads.
Financial details were not disclosed. Prosperio will move from its Santa Monica location to PK4’s El Segundo office.
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