PK4 Media is Ranked the 3rd fastest growing minority-owned business in LA in 2015 by Los Angeles Business Journal
/The Los Angeles Business Journal composes a list of the largest minority-owned businesses in Los Angeles County.
Read MoreThe Los Angeles Business Journal composes a list of the largest minority-owned businesses in Los Angeles County.
Read MoreThe Southern California Minority Supplier Development Council Certifies the Company
Los Angeles, CA – June 22, 2015 – PK4 Media, a cross-platform technology company, today announced it holds a Minority Business Enterprise (MBE) certification. The National Minority Supplier Development Council (NMSDC)’s Southern California division has bestowed the MBE certification.
Read More"I encourage our team to take their full vacation time each year and recommend unplugging. Taking time away from the business is incredibly helpful and minimizes potential burnout. Employees come back to work refreshed with new ideas due to extended time unburdened by day-to-day stresses.
Read MoreThe Los Angeles Business Journal composes a list of the largest minority-owned businesses in Los Angeles County.
Read MoreNew Client Advertisers Can Access The List of Sites That Their Creative Runs On
Los Angeles, CA – June 2, 2015 – PK4 Media, a cross-platform technology company, today announced the availability of site-by-site reporting, offering new client advertisers transparency and details on exactly which sites their advertising creative runs on. Client advertisers can login to their XPS™ dashboard and access the full list of sites for a campaign, including specific performance metrics for each site. Current PK4 Media clients will have access to site-by-site reporting by third quarter 2015 with the release of system upgrades to the company’s premium Demand-Side Platform (DSP), XPS™.
Read MoreAs digital media evolved to where it is today, the goal was tailored solutions customized to the customer. This would allow closer relationships between brands, agencies, vendors, and consumers. However, more often than not, these solutions and campaigns throw money at large silos of people and hope that they'll reach the target audience.
Read MorePK4 Media, a cross-platform technology company, announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human Whitelist™. The Human Whitelist allows PK4 Media to proactively target ads to only verified humans, eliminating bot traffic and improving campaign performance.
Read MoreCross-platform tech firm PK4 Media is partnering with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human Whitelist. The Human Whitelist allows PK4 Media to proactively target ads to only verified people, eliminating bot traffic and improving campaign performance, said PK4 CEO Tom Alexander, noting, “Bot traffic and ad fraud are concerns for many of our brand and agency partners.”
Read MorePK4 Media, a cross-platform technology company, today announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human Whitelist™. The Human Whitelist allows PK4 Media to proactively target ads to only verified humans, eliminating bot traffic and improving campaign performance.
Read MoreCompany Integrates The Verified Human Whitelist™
Los Angeles, CA – April 28, 2015 – PK4 Media, a cross-platform technology company, today announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human Whitelist™. The Human Whitelist allows PK4 Media to proactively target ads to only verified humans, eliminating bot traffic and improving campaign performance.
Read More"TSA Pre✓® is the best membership for the constant business traveler. Once you’ve been approved, there is no need to remove your shoes or take your laptop out of your bag in the airport security line. Having a separate line for ‘expert’ travelers is really efficient.
Read MoreTechnology and digital company PK4 Media released new programmatic platform XPS Direct. “Our new programmatic technology gives advertisers a way to build audience profiles and launch display and video campaigns cross-platform,” PK4 Media CEO and Founder Tom Alexander said. PK4’s clients include companies such as Amazon, Amgen, AT&T, Ford, NBCUniversal, and Procter & Gamble.
Read MoreNew Platform Simplifies The Media Buying Process, Providing Advertisers a Self-Service Portal To Purchase Audience-Segmented Premium Inventory At Predetermined Rates
Los Angeles, CA – February 24, 2015 – PK4 Media, a technology-driven digital media company, today launched XPS Direct™, a new programmatic direct platform providing advertisers and agencies streamlined access to audience-segmented premium inventory. XPS Direct simplifies the media buying process with an easy-to-use, self-service web application to build target audience profiles and run display and video advertising campaigns through XPS™, PK4 Media’s proprietary cross-platform technology solution.
Read MoreDelivers digital ads across a publishing network that includes 218 million people. Clients include McDonald’s, Procter & Gamble, Ford and Verizon and AT&T. The company also runs a video advertising platform that includes premade advertising content. Has not accepted any outside funding.
Read MorePK4 Media announced the availability of an interactive method for consumers to engage with brands before being allowed to skip a pre-roll advertisement or view video content. - See more at: http://www.imediaconnection.com/articles/ported-articles/red-dot-articles/2015/jan/the-digital-dispatch-digital-pulp-openx-and-wizeline/#sthash.qZYr4IRB.dpuf
Read MoreDisplay Format Provides Maximum Brand Exposure and Simple Execution
Los Angeles, CA – January 27, 2015 – PK4 Media, a performance-based digital media company, today introduced a rotational wallpaper display format, a new method for advertisers to expand their brand messaging to their target audience. This high impact placement solution also benefits publishers by providing their readers with relevant and timely advertisements. PK4 Media’s propriety technology, XPS™, delivers the wallpaper through seamless technology integration. The creative can easily be changed multiple times per day and the campaign can include frequency capping to avoid creative fatigue and achieve campaign results. Available now with premium publishers in a variety of verticals, demographics, language, and audience profiles, rotational wallpaper consists of clickable webpage skins targeted to a single user. Rotational wallpaper can be behaviorally targeted and combined with 100% SOV for a specific segment to create an even larger impact and generate maximum brand equity.
Read MoreWhen it comes to America’s most promising companies, the ad tech landscape is not being overlooked.
A handful of programmatic ad companies were included in Forbes’ recent list of the 100 most promising companies in America. It’s the fourth annual ranking, which requires the companies to be privately held and generate under $300 million in annual revenue.
Read MoreCompany’s Steady Growth Lands the 97th Spot
Los Angeles, CA – January 23, 2015 – PK4 Media, a performance-based digital media company, today announced it has been recognized as one of America’s Most Promising Companies by Forbes Magazine for the second year in a row, achieving the 97th spot. The list is published online and in print in the February 9, 2015 issue.
Read MorePK4 Media has given pre-roll video marketers another shot at prospective customers by allowing them to substitute the “Skip Ad” option with “Drag Ad.”
The company's solution presents viewers with the option to click and drag the branded message to another spot on their player for viewing after their selected content is played. Current options require viewers to watch an ad for 15 seconds before seeing their content or skipping the ad altogether.
Read MoreTechnology Provides Brand Engagement And Verifies Actual Human Presence
Los Angeles, CA – January 21, 2015 – PK4 Media, a performance-based digital media company, today announced the availability of an interactive method for consumers to engage with brands before being allowed to skip a pre-roll advertisement or view video content. The engagement technology is specific and customizable to the brand’s messaging and the clicks and completion of the interaction verify real human presence. The pricing model is based on user engagement so any completed pre-roll view is added value.
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